Friday, March 23, 2012

Is redirecting a large number of domains suspicious?

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>> CUTTS: Cweave, from Dallas, asks as really interesting question, "When permanently redirecting
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301, a large number of domains, for example, more than 10 domains to one, does Google flag
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this as suspicious? What consideration does Google look at? For the purposes of this question,
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let's assume this is a consolidation move." I think there are plenty of valid reasons
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why somebody might do this. So, for example, if you have Google, there are a ton of people
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who registered Google typos and we try to get those, because you don't want people to
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get confused or get nowhere. So, we end up with a portfolio, lots of Google related domains,
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even things, like Google sex, and Google porn, you know. And so I think it's perfectly logical
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to have misspellings in Google and all that stuff, just do a 301 to Google's homepage.
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So that's what I think Cweave was talking about, when they said, consolidation move.
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At the same time, if we see a ton of 301s all going to one domain, then we might, you
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know, take a look at that. You could certainly imagine someone trying to abuse that or do
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a spam, so we could, you know, we might take a second look or scrutinize that. But if all
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you're doing is trying to consolidate misspellings or a bunch of brands, and by brands, I mean,
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you know, a bunch of domains that you've registered that are a variance of your domain and you
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really only have the one domain. I don't foresee that being a problem, because people would
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pick it out or if someone reported it as Spam thing, if we took a look, we just see, "Oh,
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yeah, they're consolidating their brand." So, Google might take a look, but I don't
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consider that would be a large problem.

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