Israeli television studios turned to military operations rooms (IRIN)

Locked the Palestinian media and the Israeli battle parallel to those taking place in the Gaza Strip, while airs Palestinian media images of destruction and aggression and works on the face of the psychological war and media, directs the Israeli media messages to Gaza to support the view of the decision-makers in Israel and lobbying them.
This is not the first time that you find where the media in Gaza itself in direct confrontation with the Israeli media, the war launched by Israel on the Gaza Strip in late 2008 saw the heaviest media face to install what they were exposed Gaza aggression.
According to officials and media in Gaza that the Palestinian media a clear track record in the face of the Israeli narrative and psychological warfare, and has become, despite a lack of resources platform publishes the suffering of Gaza.
The look of the most prominent media confrontation in the current round of escalation on the sector between Al-Aqsa Islamic Resistance Movement (Hamas) and Israeli television channels, with the maximum broadcast propaganda in Hebrew to confront what the Israeli television broadcast messages enticing the citizens of Gaza.
Contingency planAccording to the director of news and political programs in the Al-Aqsa TV Imad Zaqout, the channel announced a state of emergency because they are afraid of targeting main Astdjohadtha, and quoted its employees and their own transmitters to a safe place. He explained Zaqout the island revealed that specified year for his work in periods of escalation is to confront the Israeli media, which does not transmit pictures of victims and children who kill Israeli raids "and we are doing it to convey their voice and their pictures of the world public opinion."

Al-Aqsa TV seeks to confront the Israeli channels (IRIN)Zaqout said that the channel is working on the transfer of abstract truth does not depend style propaganda and intimidation, checking accuracy despite the difficulty of the situation and work under pressure to transfer the real picture, pointing out that the Israeli move broadcast channels always attached to what you offer the maximum.
For his part, Director of the Palestine newspaper daily exported from Gaza Iyad Qarra The local media are potential human and material limited to face machine Israeli media, and pointed out that it depends on its work on the justice of what you write about, which gives it the ability to cope with the novel and psychological warfare and Israeli media , as well as attacks against them by Israeli hackers.
Qarra believe that the Palestinian media largely succeeded in the face of the Israeli version and install the resolve of citizens in the sector, in addition to the transfer of the real picture of what is happening in Gaza from Israeli massacres and daily suffering of the citizens.
Turn sees reconcile Mr. Salim vice captain reporters in Gaza that targeted occupation of the Palestinian media evidence of its success in projecting the true image of public opinion, pointing out that the Palestinian media and faced psychological warfare with confidence and competence and overcome them.
Operating roomsIn contrast turned television studios Israeli army operation rooms and a platform for the transfer of the conduct of military operations and document the continuing air raids by warplanes and soldiers crowd scenes, and the threat of ground invasion unless Palestinian factions to stop firing rockets.
And ridiculed newspapers and websites their broadcast assurances of Israeli society in order to strengthen the internal front and continue to support the government, and adopted to amplify the effects of bombardment and destruction left by the rockets of the resistance in the south and the promotion of non-create the conditions to reach a truce.

Israeli television studios turned to military operations rooms (IRIN)Focused correspondents in covering the achievements flights on the sector to target the resistance and its weapons with the absence of fully human suffering of the Palestinians, and the persistent take pride and bragging efficacy and feasibility of system "Iron Dome" to intercept the majority of rockets fired from Gaza and targeting residential areas.
According to professor of journalism and media Abdul Hakim useful, that the Israeli military establishment recruited Israeli media weeks before the aggression, and said that the media has to create the Israeli public and mislead and to provide half-truths, and to intensify the promotion of security risks posed to the south, and came to the point ridicule and derision of rockets fired sector, despite its arrival to Tel Aviv as part of the psychological warfare of squandering public fears and give him a sense of security and safety.
The lecturer reported Dr. Raben Bdehtsor has praised the performance of the Israeli media during its coverage of the events, and the rejection of the criticism leveled against him regarding his dealings and his coverage of the Palestinian side in Gaza, denying be characterized by the type of coverage of ridicule or contempt capabilities rockets fired from the Gaza Strip.
In his speech, he stressed the island revealed that the Israeli media to recruit the military campaign waged by Israel against Hamas in Gaza. In response to a question about the position and handle the Israeli media with the feet of the military target and the bombing of institutions Palestinian media sector, he said he viewed it as "an integral part of the war being no difference between these media institutions affiliated to Hamas and platforms that launches rockets at Israel."

Change the paradigm background

From here it was necessary to appeal to their heads and directors of newspapers, television networks and talk shows to take advantage of the conference in Rio de Janero to a shift in the criteria of newsworthiness that affect our beloved planet. Do not treat soil consumption only when a flood is dead and injured. Not to mention tons of oil drilling only when they invade the oceans. Do not allow to deal with these issues only by specialist magazines. But aware of these issues constantly and critically in order to raise awareness of an ever greater number of people and citizens. Maybe just working with us newspaper industry.
The appeal started by Marco Fratoddi, Managing Director of The New Ecology, which opens with a beautiful editorial the June issue of the Journal of Legambiente. We, along with other editors and journalists environment, we gladly embraced the cause and wanted to make our small contribution, with the hope that the message gets to as many professionals work every day to make information, which can first try to change the paradigm background, so that it will be a change shared by all.
Simona Falasca


Appeal to the media by the heads of environmental information

The directors of newspapers with a general circulation
The directors of television networks
The wires of the talk show
Environmental information in Italy is suffering from a serious contradiction. The state of health of the planet, in fact, makes the news when the damage is done: like two years ago, after the oil spill in the Gulf of Louisiana showed that the multiple criticality of this fossil, or in connection with the floods that periodically rage on five continents causing casualties and massive damage. Beyond these catastrophic events, which inevitably derive a space in the record, the issue of climate change, with the changes now also found in our latitudes, is largely ignored by large-circulation newspapers and television programs. We send tens, hundreds of debates and talk shows, monopolized by politicians in office, without devoting a minute issues that have become urgent as the loss of biodiversity, adaptation to new environmental risks, opportunities related to the remodeling of our economy in management efficiency. Just look back a few months to fully grasp this paradox: immediately after the floods in Lunigiana, the Cinque Terre and Genoa the theme of hydrogeological got a wide media coverage of our house. But now, in the dry season, the phenomenon of land use, which each year causes the loss of about 500 square kilometers of land has disappeared from the front pages of newspapers. Nor does it goes in search of remedies that local governments are implementing (or not implementing) to prevent the consequences that the rains of autumn cause our fragile land and the communities who live there.
Environmental information is also subject to a further misunderstanding. The causes of the ecological crisis, which is bound up with the economic, are now scientifically recognized. Yet the search for easy sensationalism of the title or effect of a misunderstood level playing field, which has its own raison d'etre way around the ethical and political issues, has instead allowed without scientific information, and thus the foundation of be placed on the same level of proven phenomena. The view has been put on the same level of facts, often to refute them instrumentally. The example of climate denial is the most obvious, having given space scientists who had expertise and opinion leaders expressing unsubstantiated opinions in order to remove the results obtained by researchers studying for many years, within the international organizations, the physics of the atmosphere.
On the eve of the Rio +20 this attitude seems even more worrying are the only trade publications to raise with the attention it deserves this appointment, for the rest of the UN conference on the environment comes in the general silence. We know that if anything were to have any significant trace of this event, which is leading in the Brazilian metropolis representatives of governments around the world, quickly disappear from the front pages the day after its conclusion. Elsewhere, it is clear, exceptions prove the rule: in Europe only a few newspapers, like The Guardian, devoting attention permanent and qualified environment. For our country, however, the marginal environmental news is a double opportunity lost, both because it obscures an issue of global responsibility from which we can not escape, and because the battle against climate change includes measures of economic conversion can return competitiveness of our companies and suggest a way out of the crisis in Italy is deeper than elsewhere.
We therefore want to appeal to the conductors of the talk shows, network managers, to newspapers that one day they get so many contacts in many of our heads, together, achieve in a year: Rio +20 opened with a new way of treating environmental news. Exit the rhetoric of emergency, go over the peaks of attention from the news or dictated the agenda of politicians and stimulated public debate around innovation processes affecting businesses, public administrations virtuous families. Be wary of those who have no skills or knowledge on environmental issues and expresses personal opinions rather than facts proven by experience. Affiancateci mission to explain that the challenge of climate is in the interest of all, that the good practices of the green economy represent a target for industrialized countries and emerging markets.
For this reason we ask you to accept this appeal by opening with the network of Italian newspapers environmental information, which is a unique heritage of its kind in Europe, a work table and discussion in order to adapt to the needs of the Italian journalists of our time. We also ask you a concrete support on a permanent basis by publishing a window on the process of conversion to sustainability that are happening in our country, a "green box" in which to raise, at your discretion, links, abstracts and references to the content they publish magazines ecologists in order to report them to your numerous readers. We can build a network within the information system in our country between large and small publishers, heads of all political persuasions, various kinds of media to support the objectives of the green new deal Italian.
We know that the attention of the Italian media to these issues has increased, including through publishing operations expressly focused on environmental issues, there are within the mainstream media journalists sensitive and competent working for some time on these issues. But we believe that is not enough, that we should review the criteria for newsworthiness around the facts about the planet to usher in a new season in environmental journalism and make a plot of useful research to innovate the overall information system.
 

Somebody That I Used to Know

Somebody That I Used to Know – Walk off the Earth (Gotye – Cover) – YouTube by Mike_Corso on April 5, 2012 “Somebody That I Used to Know” performed by Walk off the Earth (a Gotye tune). 84 million views on YouTube! Enjoy. Bookmark & Share { 0 comments } . “Somebody That I Used to Know” by Mike_Corso on April 5, 2012 This is an amazing cover of “Somebody That I Used to Know” (originally by Gotye) by Walk off the Earth. After you watch this, enjoy a tour of some of their other contributions on their YouTube channel. Bookmark & Share { 0 comments } . Into the Deep: America, Whaling & the World by Mike_Corso on April 1, 2012 Slow at first but a mind blowing documentary on PBS’ American Experience. Great recount of the story of the Essex and the life of Herman Melville (“Moby Dick”). via video.pbs.org Bookmark & Share { 0 comments } . Compass Green Project by Mike_Corso on March 31, 2012 Today’s Cool Site of the Day is a mobile teaching greenhouse. More of these, please. via compassgreenproject.org Bookmark & Share { 0 comments } . Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That by Mike_Corso on March 29, 2012 From Danny Sullivan’s Search Engine Land… Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months. Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO. Here is the audio clip, you can find Matt saying this about 1/3rd the way in. (Note: We’ve expanded it from what we originally posted, Here is the transcription (note: we’ve expanded this from what we originally posted, based on Rob Snell’s transcription of the entire session): The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better. In an ideal world, though, you wouldn’t have to think about presenting yourself and whether search engines can crawl your website, because they’d just be so good that they can figure out how to call through the Flash, how to crawl through the forums, how to crawl through the JavaScript, how to crawl through whatever it is. And, for the most part, most search engines have made a lot of progress on being able to crawl though that richer content. Now, what’s interesting about your question is you went a little bit deeper and you said, “Well, what about all the people who are sort of optimizing really hard and doing a lot of SEO?” And, uh, normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it. And the idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level. And so that’s the sort of thing where we try to make the web site, uh Google Bot smarter, we try to make our relevance more adaptive so that people don’t do SEO, we handle that, and then we also start to look at the people who sort of abuse it, whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they are doing to sort of go beyond what a normal person would expect in a particular area. So that is something where we continue to pay attention and we continue to work on it, and it is an active area where we’ve got several engineers on my team working on that right now. This is the latest penalty related algorithm Google is working on since releasing the Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm. We reached out to Google about the new over optimization penalty but Google told us they have nothing to say at this present time. Maybe we’ll hear more when Cutts speaks during the “You&A With Matt” session at our upcoming SMX Advanced show in Seattle this June. Postscript From Danny Sullivan: See my follow-up analysis on the news here, Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In Web Search? via searchengineland.com Bookmark & Share { 0 comments } . Cabin Porn – SHARE this! by Mike_Corso on March 29, 2012 Today’s Cool Site of the Day is beautiful. Rate it here. via freecabinporn.com Bookmark & Share { 0 comments } . ← Previous Entries . Teaching Kids How to Blog Click here for my site devoted to teaching kids how to blog. Submit Your Site / Newsletter Signup Need Visitors To Your Site? Watch This: Featured Posts 1969 Cool Site of the Day Redesign Update Design your own custom t-shirt :) A.J. 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 twittersportstechnologytoolstraveltvUncategorizedvideoswordpress Recent Cool Sites Somebody That I Used to Know – Walk off the Earth (Gotye – Cover) – YouTube “Somebody That I Used to Know” Into the Deep: America, Whaling & the World Compass Green Project Cabin Porn – SHARE this! Still Life Photography on Feature Shoot Organic Garden Co-op Jimmy Fallon & Bruce Springsteen: Whip My Hair The ‘Cool Site’ Archive: See all past cool sites! Search Cool Site (try searching 'cool site'): Recommended Video Hosting Tool… Free Stuff! We've partnered with TradePub to offer a TON of FREE Free Magazines! Share Us on Google+ ... Submit Your Site! Testimonials WordPress – Get it right Featured Posts . . . Get smart with the Thesis WordPress Theme from DIYthemes. © Cool Site of the Day 2012. All Rights Reserved WordPress Admin
FREE COOL SITE TSHIRT RT @mike_corso Im tweeting this for a chance to win a Web Addict Tshirt or Cap http://t.co/VJlVOgs via @mike_corso name="botwspider" Fatal error: Call to undefined function ispage() in /www/coolsiteoftheday.com/web/wp-content/themes/thesis_18/custom/custom_functions.php on line 65

Two questions about the link: operator

0:00

>> CUTTS: Sven Heß from Wiesbaden, Germany asks, "How accurate is Google's backlink check

0:05

(link:...)? Are all nofollow backlinks filtered out or why does Yahoo/MSN show quite more

0:11

backlink or more results? The short answer is that, historically, we only had room for

0:16

a very small percentage of backlinks because web search was the main part and we didn't

0:20

have a ton of servers for link colon queries. And, so, we have doubled or increased the

0:27

amount of backlinks that we show over time for link colon, but it is still a sub-sample,

0:31

it's a relatively small percentage. And I think that that's a pretty good balance because

0:36

if you just automatically show a ton of backlinks for any website, then spammers or competitors

0:42

can, you know, use that to try to reverse-engineer someone's ranking. And you don't necessarily

0:46

want some else spying on your rankings and trying to figure out how they can compete

0:50

with you by getting every single link that you got. What we do instead is a nice compromise.

0:55

If you registered your site in google.com/webmasters, our webmaster console, then you can see all,

1:01

or practically all of the banklinks that we know about you. So, a vast, vast, vast, you

1:06

know, majority of the banklinks that we know about are there in Google's Webmaster console.

1:12

So, you can look at a sub-sample for any website or any page on the web, but if you want to

1:17

see pretty much the full dump of what we know about, you can see it for your own site but

1:21

not necessarily for your competitors. We think that that's a pretty good compromise, and

1:26

so that's probably the policy that we'll have going forward. San Diego, Tim from San Diego

1:31

says, "If you have inbound links from reputable sites but those sites do not show up in a

1:35

link:webname.com search, does that mean you are not getting any credit in Google's eyes

1:40

for having those inbound links? No, it doesn't. Link colon only shows a sample, you know,

1:46

a sub-sample of the backlinks that we know about. And it's a random sample, so it's not

1:50

like we only show the high page rank backlinks--that's what we used to do--and then anyone who had

1:54

a page rank four or below wasn't able to see their backlinks because their weren't in the

1:59

high page rank, they weren't getting high page rank links. So we made it more fair by

2:02

randomizing which backlinks we would show and we also sort of doubled the number of

2:07

backlinks that we would show at that time. Now, what's interesting is if you only show

2:11

links that flow rank or that we trust or that are, you know, don't have a nofollow, then

2:16

people could kind of reverse-engineer that and say, "Oh, I'll try to get the links that

2:20

are really valuable." So, we show the links that do, you know, carry a lot of credit in

2:25

our system and we also show the links that we don't really trust or don't really carry

2:29

a lot of credit in our system. So, it is truly just a random sample of, you know, stuff that's

2:33

nofollow, stuff that's followed, stuff that we do believe a lot, stuff that we don't trust

2:37

as much. So, just because you don't see one particular link and link colon, it doesn't

2:42

mean that it doesn't or does flow--reputation, page rank, whatever you want to refer to it

2:47

as. If it's your own site, you can use Google's Webmaster console, sign up, and get a very

2:52

complete, basically, the vast majority of links that we know about as a dump that you

2:56

can even download it as a CSV file. So, if you do want to get a really good idea of your

3:00

backlinks, that's the place to go and get a pretty exhaustive list of your links according

3:03

to Google.

Pensando cómo obtener referrers

0:00

Una pregunta desde el otro lado del Atlántico, Owen de Londres pregunta:

0:03

¿Puedes confirmar si las SERP de Google

0:06

se están orientando a AJAX?

0:10

Y de ser así, como crees que afectará a los datos que se

0:12

recopilan basándose en información de palabras clave en la URL?

0:14

Google realizó cambios hace poco, para

0:18

un porcentaje muy pequeño de usuarios,

0:20

para menos del 1% ahora mismo,

0:25

que hacen algo que se podría llamar resultados de búsqueda mejorados con JavaScript.

0:29

Así que apareces en Google y mientras escribes puedes hacer cosas chulas con JavaScript.

0:34

Puedes intentar que todo vaya más rápido,

0:35

que todo vaya mejor para los usuarios.

0:37

Hay muchas cosas que se pueden hacer. El equipo

0:40

no pensó en los referrers ni en cómo esto afectaría los packs de analytics y cosas así.

0:46

Es un porcentaje muy pequeño de gente la que ha probado esto,

0:52

y están pensando cómo obtener referrers.

0:57

Cualquier cosa que puedas hacer será muy útil si puedes tener referrers.

1:02

Si en 10 años los referrers llegan al mismo nivel que tienen hoy en día los navegadores convencionales,

1:06

entonces los navegadores podrán poner cualquier cosa después de #.

1:09

Por ejemplo, incluso aunque detrás de # no sea oficialmente una parte de la URL

1:16

o URI,

1:16

si los navegadores pasan eso, entonces

1:18

se ayudaría a todo tipo de referrers y packs de analytics.

1:21

Así que, ahora creo que tenemos que probar experimentos

1:24

para mejorar los resultados de búsqueda y hacerlos más rápidos y limpios.

1:28

Y no es la idea, dejar los referrers,

1:31

pero hay que seguir probando cosas nuevas.

1:32

Y por supuesto queremos que los packs de analytics sigan funcionando.

Nach AJAX (asynchronous JavaScript) übertragen werden

0:00

Hier ist eine Frage aus Übersee. Owen aus London fragt:

0:03

Kannst du bestätigen, dass die Google SERPs (search engine result pages)

0:06

nach AJAX (asynchronous JavaScript) übertragen werden

0:10

und wenn dem so ist, wie wirkt sich das deiner Meinung nach

0:12

auf Analytics aus, was sich auf die Keywordinformationen in der URL stützt?

0:14

Google hat vor einigen Wochen eine Änderung eingeführt,

0:18

die - allerdings nur für einen sehr kleinen Anteil an Usern,

0:20

im Moment liegt er bei unter 1% -

0:25

beinahe so etwas wie mit JavaScript angereicherte Suchresultate bewirkt.

0:29

Ihr geht also auf Googles Seite und während ihr tippt könnt ihr nette Dinge mit JavaScript machen.

0:34

Ihr könnt versuchen, Dinge schneller zu machen,

0:35

ihr könnt versuchen, Dinge geschmeidiger für User zu machen.

0:37

Es gibt eine Menge wirklich cleverer Sachen, die ihr tun könnt.

0:40

Das Team hat nicht wirklich an Referrer gedacht und wie dies Analyse-Tools und dergleichen zu Fall bringen könnte.

0:46

Es ist zunächst ein sehr kleiner Anteil von Leuten, die dies gerade testen,

0:52

und Leute denken darüber nach, welche Möglichkeiten es gibt, Referrer zu haben.

0:57

Für alles, was ihr tun könnt, ist es sehr hilfreich Referrer zu haben.

1:02

Falls in 10 Jahren Referrer da angelangt sind, wo konventionelle Browser stehen,

1:06

dann können Browser vielleicht alles nach einem Pfund-Zeichen zurückgeben.

1:09

Beispielsweise würde dies - auch wenn alles nach dem Hash- oder dem Pfund-Zeichen nicht offiziell Teil der URL oder Teil

1:16

der URI ist -

1:16

wenn Browser in der Lage wären, dies zu übergeben,

1:18

dann würde dies allen Arten von Referrern und Analyse-Tools zugute kommen.

1:21

Wie ich also im Moment darüber denke,

1:24

müssen wir weiterhin experimentieren, um die Suchergebnisse besser, schneller und sauberer zu machen.

1:28

Es liegt nicht in der Absicht, Referrer außer Kraft zu setzen,

1:31

aber wir müssen weiterhin versuchen, neue Dinge auszuprobieren.

1:32

Und wir wollen gerne gewährleisten, dass Analyse-Tools weiterhin funktionieren.

Are Google SERPs moving to Ajax?

0:00

Here's a question from over the Atlantic, Owen in London asks:

0:03

Can you confirm if the Google SERPs (search engine result pages)

0:06

are moving to AJAX (asynchronous JavaScript),

0:10

if so, how do you think it will affect analytics

0:12

which rely on the keyword information being in the URL?

0:14

So, Google did roll out a change a few weeks ago

0:18

which - for a very small percentage of users

0:20

very small, like under 1% right now -

0:25

doing almost what you might call JavaScript enhanced search results.

0:29

So, you show up on Google's page and as you're typing you can do neat things with JavaScript.

0:34

So, you can try make things faster,

0:35

you can try to make things smoother for users.

0:37

There's a lot of really smart stuff that you can do.

0:40

The team didn't really think about referrers and how that might break analytics packages and stuff downstream.

0:46

So, you know, it's a very small percentage of people that this has been sort of trialed on,

0:52

and people are thinking about, are there ways to have referrers?

0:57

Anything that you can do is very useful if you can have referrers,

1:02

so, if ten years from now referrers are now where the conventional browser stands,

1:06

then browsers can maybe return everything after the pound sign.

1:09

For example, that would, even though after the hash mark or after the pound sign isn't officially part of the URL

1:16

or URI,

1:16

if browsers were to pass that along,

1:18

then that would help all sorts of referrers and analytic packages.

1:21

So, the way that I think about it right now is,

1:24

we have to try experiments with how to make the search results better and faster and cleaner.

1:28

And it's not the intent to break referrers,

1:31

but we have to keep trying out new things.

1:32

And we do want to have the ability where analytics packages can still continue to work.

More than one H1 on a page: good or bad?

0:00

>> CUTTS: A very short to the point question from Aaron, south of Boston. Aaron asks, "More

0:04

than one H1 on a page: good or bad?" Well, if there's a logical reason to have multiple

0:10

sections, it's not so bad to have, you know, multiple H1s. I would pay attention to overdoing

0:15

it. If your entire page is H1, that looks pretty Creti, right? So don't do all H1 and

0:22

then you CSS to make it look like regular text because we see people, who are competitors

0:27

complain about that if users ever turn off CSS or the CSS doesn't load, it looks really

0:33

bad. So, you know, it's okay to have a little bit of H1 here and then maybe there's two

0:38

sections on a page, and so maybe have a little bit of H1 here. But you really should you

0:41

use it for headers or headings, which is what the intent is. Not to just throw H1 everywhere

0:46

you can on a page. Because I can tell you, if you just throw H1 everywhere on a page,

0:51

people have tried to abuse that and so our algorithms try to take that into account so

0:54

it doesn't really do you that much good. So I would use it where it make sense and more

0:58

sparingly, but you can have it multiple times.

Will Google add guest accounts to Webmaster Tools?

0:00

>> CUTTS: Here's a question from Ian M. in the United Kingdom, "Is Google planning to

0:04

create read-only 'guest accounts' for Webmaster Tools? Many clients (particularly in heavily

0:09

regulated industries such as banks) are very reluctant to provide access to a third party."

0:14

Great feature suggestion. I have no idea. Because, you know, the Webmaster Tools Team,

0:19

they have to plan out their resources and what they work on just like any other team,

0:24

and I can see a valid use for this, right? At the same time, there are other things that

0:30

the Webmaster Tools folks are working on that are really, really useful. Some people want,

0:34

you know, infrastructure updates so that back link reports are always rock solid or a new

0:38

data is really, really fresh, and it's hard to play that off. So, it's a valid suggestion.

0:43

I appreciate the suggestion. I don't know what level of priority they'd give that because

0:47

there's probably relatively limited impact compared to making reports rock solid or,

0:54

you know, Open Poll overhauling our UI, things like that that are going to be useful for every

0:58

single person, not just for a smaller fraction. But it's something that I could imagine us

1:02

doing in the future. So we will definitely take that into account and we appreciate the

1:06

suggestion.

Mucho la posición de las palabras clave en la URL

0:00

Adeelin, de Manchester (UK) pregunta: "¿Influye

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mucho la posición de las palabras clave en la URL?, ¿sería example.com/keyword/London

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mejor que example.com/London/keyword?" Yo no me obsesionaría con tanto

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detalle. Ayuda un poco tener algunas palabras clave en la URL. No ayuda tanto

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poner miles de palabras clave en tus URL. Ya sabes, si es

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bueno para los usuarios tener 4 o 5 palabras clave puede valer

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la pena, pero no me obsesionaría mirando la profundidad

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de la URL o su combinación de palabras. Por ejemplo, en mi blog,

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tomo las 4 o 5 primeras palabras de mi entrada, o un par o tres de palabras

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relacionadas y las uso en la URL. Pero no necesitas 7, 8, 9

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10, 20 palabras porque eso sólo va a parecer spam a los usuarios y la gente

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no hará clic ahí. Así que será algo muy secundario

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el orden de las palabras clave en las URL. No me preocuparía por esto tanto como

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por tener buen contenido que la gente desee encontrar y enlazar.

Nie ma jednak potrzeby umieszczać

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Interesujące pytanie od Adeela z Manchesteru: “Czy pozycja słów kluczowych

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w adresie URL ma znaczący wpływ? Na przykład, czy adres example.com/keyword/London jest lepszy

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niż example.com/London/keyword?" Szczerze mówiąc, nie zagłębiałbym się w takie szczegóły.

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Posiadanie słów kluczowych w adresie URL jest pomocne, jednak nie do tego

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stopnia, aby upychać na siłę dużą liczbę słów kluczowych do adresu URL. Jeżeli istnieje

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dogodny dla użytkowników sposób, aby adres zawierał 4 czy 5 słów kluczowych,

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może to mieć sens, nie przywiązywałbym jednak dużej wagi do tego, jak

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głęboka jest ścieżka URL lub w jaki sposób je połączyć. Na przykład, na moim blogu, kiedy

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umieszczam post, biorę pierwsze cztery lub pięć słów lub dwa albo trzy słowa związane z

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postem i używam ich w adresie URL. Nie ma jednak potrzeby umieszczać siedmiu, ośmiu,

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dziesięciu czy dwudziestu słów kluczowych, ponieważ z perspektywy użytkownika wygląda to jak

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spam i prawdopodobnie nie kliknie on w taki adres. Tak więc pozycja słów kluczowych w

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adresie URL ma bardzo, bardzo drugorzędne znaczenie. Nie martwiłbym się tym, a raczej skupił

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się na świetnej zawartości strony, tak aby inni użytkownicy chcieli do niej linkować.

Ehrlich gesagt würde ich mir wegen solcher Details

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Eine interessante Frage von Adeel aus Manchester, UK: "Hat die Position von Keywords

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in der URL eine erkennbare Auswirkung? Ist zum Beispiel example.com/keyword/London

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besser als example.com/London/keyword?" Ehrlich gesagt würde ich mir wegen solcher Details

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keinen Kopf machen. Es hilft ein wenig, Keywords in der URL zu haben. Es hat keine so große

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Auswirkung; ihr braucht also eure URLs nicht mit unzähligen Keywords vollzustopfen. Wenn es eine bequeme

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Möglichkeit gibt, vier oder fünf Keywords unterzubringen, die für den User relevant sind, kann

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sich das auszahlen, aber ich würde mir nicht zu viele Gedanken über Details wie

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die Anzahl der Verzeichnisse in der URL oder ihre Kombination machen. Auf meinem Blog zum Beispiel,

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wenn ich einen Post veröffentliche, nehme ich die ersten vier oder fünf Worte oder zwei bis drei Worte

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mit Bezug zum Post und benutze die als URL. Aber: ihr müßt nicht sieben, acht,

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zehn oder zwanzig Worte verwenden, denn das sieht für User nur nach Spam aus und sie werden

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wahrscheinlich gerade deshalb nicht so oft darauf klicken. Deshalb ist die Position eine sehr unbedeutende

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Sache, wenn es um Keywords in den URLs geht. Ich würde mir da keine Sorgen machen, sondern

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eher auf guten Content setzen, zu dem die Leute verlinken wollen und der sie interessiert.

Est-ce que la position des mots-clés

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Adeel de Manchester, UK pose une question intéressante "Est-ce que la position des mots-clés dans l'URL

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joue un rôle important?" Par exemple, est-ce que "example.com/mot-clé/Londres" est mieux que

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"example.com/Londres/mot-clé" ?" En fait, je ne m'attacherais pas à un tel niveau de détails.

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Cela peut aider d'avoir des mots-clés dans l'URL. Mais cela n'est pas si utile

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qu'il faille mettre une tonne de mots-clés dans vos URLs. Tu sais, si tu ajoutes 4 ou 5

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mots-clés et que cela aide tes utilisateurs, cela vaut peut-être la peine de les mettre.

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Mais je ne m'attacherais pas par exemple à des détails tels que la profondeur de l'URL

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ou alors comment je structure mes URLs.

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Par exemple, sur mon blog, quand je publie un post, je prends les 2 ou 3 premiers mots-clés en rapport

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avec ce post et je les utilise pour nommer mon URL. Mais ça ne sert à rien d'ajouter 7, 8, 10, ou 20 mots,

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parce que pour les utilisateurs cela ressemble à du spam et qu'ils ne vont pas avoir envie d'aller

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sur cette page. La position des mots-clés dans les URLs ne sera donc pas vraiment une priorité.

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Je me préoccuperais d'avantage d'avoir du contenu vraiment intéressant, qui donne

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envie aux gens de faire des liens vers mon site et d'en savoir plus.

Does the position of keywords in the URL affect ranking?

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>> CUTTS: An interesting question from Adeel in Manchester, UK, "Does the position of keywords

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in the URL have a significant impact? For example, example.com/keyword/London is that

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better than example.com/London/keyword?" Truthfully, I wouldn't really obsess about it of that

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level of detail. It does help a little bit to have keywords in the URL. It doesn't help

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so much that you should go stuffing a ton of keywords into your URL. You know, if there's

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a convenient way that's good for users where you have four or five keywords that might

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be worthwhile, but I wouldn't obsess about it to the level of, you know, how deep is

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the URL in the path or, you know, how am I combining it. For example, on my blog, when

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I do a post I'll take the first four or five words or two or three words related to that

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post and I'll use that as the URL. But, you know, you don't need to make seven, eight,

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ten, twenty words because that just looks spammy to users and people will probably not

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click through as much in the first place. So position is going to be a very, very second

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order kind of thing of keywords in the URLs. I would not worry about that so much as having

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great content that people want to link to and people want to find out about.

Is redirecting a large number of domains suspicious?

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>> CUTTS: Cweave, from Dallas, asks as really interesting question, "When permanently redirecting

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301, a large number of domains, for example, more than 10 domains to one, does Google flag

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this as suspicious? What consideration does Google look at? For the purposes of this question,

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let's assume this is a consolidation move." I think there are plenty of valid reasons

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why somebody might do this. So, for example, if you have Google, there are a ton of people

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who registered Google typos and we try to get those, because you don't want people to

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get confused or get nowhere. So, we end up with a portfolio, lots of Google related domains,

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even things, like Google sex, and Google porn, you know. And so I think it's perfectly logical

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to have misspellings in Google and all that stuff, just do a 301 to Google's homepage.

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So that's what I think Cweave was talking about, when they said, consolidation move.

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At the same time, if we see a ton of 301s all going to one domain, then we might, you

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know, take a look at that. You could certainly imagine someone trying to abuse that or do

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a spam, so we could, you know, we might take a second look or scrutinize that. But if all

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you're doing is trying to consolidate misspellings or a bunch of brands, and by brands, I mean,

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you know, a bunch of domains that you've registered that are a variance of your domain and you

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really only have the one domain. I don't foresee that being a problem, because people would

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pick it out or if someone reported it as Spam thing, if we took a look, we just see, "Oh,

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yeah, they're consolidating their brand." So, Google might take a look, but I don't

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consider that would be a large problem.

Überall dort, wo User die Möglichkeit haben, Content zu kreieren

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Eric Enge aus Boston fragt: "Glaubst du, dass Verweise (Erwähnungen von Websites, ohne dass darauf verlinkt wird)

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eines Tages als Ranking-Signal für die Websuche Verwendung finden werden?"

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Darauf habe ich zwei Antworten. Die erste ist, dass ich kein Ranking-Signal ganz ausschliessen will.

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Wie ich spaßeshalber schon mal erwähnte: Wenn die Mondoberfläche uns beim Ranking helfen kann,

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dann bin ich gern bereit, sie miteinzubeziehen. Gleichzeitig ist aber zu bedenken,

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wie die Verwendung solcher Verweise missbraucht werden könnte. Derzeit ist es so, dass viele Webmaster darauf bauen,

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viele Links zu bekommen. Wenn alles, was sie brauchen, "example.com" als Text ist,

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dann können sie das im ganzen Web verteilen, in Foren und Blogs usw.

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Überall dort, wo User die Möglichkeit haben, Content zu kreieren,

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würden solche Verweise gesetzt werden. Wir sind also ein wenig skeptisch,

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ob wir diese Art von Ranking-Signal verwenden sollten, da das leicht missbraucht werden könnte.

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Man könnte einfach überall Verweise auf URLs hinterlassen, auch wenn man sie nicht verlinken kann.

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Aber, wie ich schon sagte, wir schließen diese Idee nicht von vornherein aus, wir würden sie eingehender analysieren.

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Wir würden sagen: "Können wir irgendwie ein Signal aus diesem Datenwust herausziehen,

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das eine Verbesserung darstellen würde?" Das wäre aber auf jeden Fall so eine Sache, wo

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einige Leute versuchen würden, das zu ihrem Vorteil auszunutzen.

Will Google use non-link references as a signal?

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>> CUTTS: This question comes from Boston. Eric Enge asks, "Do you think web search will

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ever make use of references (web site mentions that are not links) as a ranking signal?"

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So, there are two answers. The first one is I never want to take a ranking signal off

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the table like, you know, I've joked that if the face of the moon can help us rank search

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that's better, I'm willing to use the face of the moon. At the same time, think about

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how people would attack the use of references. Right now, a lot of people rely on getting

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links. If all they have to do is have, you know, example.com in text, then you can leave

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that as comments all over the web and all over the blogs and all over the forums, and

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it would almost be anywhere you could stamp, any user-generated content, people would be

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leaving those references. So, you know, that's the sort of reason why you might be skeptical

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about why we'd use this sort of signal because people could abuse that sort of thing. They

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could just leave mentions of the URLs even if they can't generate links. But I'll, you

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know, I'll say, you know, we're willing to look at it, you know, we would run the analysis.

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We would say, "Is there a way to pull out a signal from that noisy data where we could

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find a way to improve it?" But that's--it would definitely be the sort of thing where

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people would try to abuse it.

Should large corporations use rel=canonical?

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>> CUTTS: All right, Terry Cox, from Orlando Florida asks, "In regards to the new canonicalization

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tag, does it make sense for large corporations to consider placing that tag on every page

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due to marketing tracking codes and large levels of duplicate URLs like faceted pages

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and load balancing servers?" So, this is a great question, should you put the canonical

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tag on every single page? Well, there's a short term answer and a long term answer.

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The short term answer is I would probably say, not right now. Take a little bit of time,

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study your site architecture; think about URL and normalization, beautification, whatever

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you want to call it. Think about the structure of URLs that you want to have and take, you

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know, a few weeks, or even a few months, a couple of months to sort of assess where you

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want to go. I don't think you should just throw the canonical tag on every single page

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on your site immediately and just start wringing, you know, moving around, because it is a powerful

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tool and people do have the ability to sort of shoot themselves in the foot. So, on the

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plus side, we've seen a quarter of a million pages show up within just a few days. Where

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people are using this canonicalization tag, which is fantastic. It's good to see the traction

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and the adoption move very quickly. On the downside, we have seen one company, a very

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large company, a computer company, I won't call them out by name, where they had a Homepage

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and their Homepage was doing a redirect and they also have the canonical tag and the canonical

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tag pointed to a page that we hadn't crawled at all. And so, you know, those sorts of cases

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can be very difficult to try to do the right thing and we do the right thing. But, you

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know, it can take us a couple of days to sort of sort it out, or go and find that URL and

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crawl it. So, I wouldn't just jump in the deep end of the pool without doing some planning.

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The longer term answer is, it doesn't hurt to have this on every single page of your

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site. Ideally, you'd find other ways to solve the canonicalization but, it doesn't hurt

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to sort of say on every single page, this page maps to this canonicalized, very pretty,

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very preferred version of this URL. But what you want to do is, you want to make sure that

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it's absolute URLs; ideally it goes in one hop. It's a logical system that you designed;

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you haven't just jumped in and started to play around with. I don't see any harm in

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having that sort of thing, because we'll just follow those, what we almost think of is mini

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301 redirects within that site and we'll try to canonicalize according to those suggestions.

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We don't guarantee that we'll do it, but it should work just fine with no problems. So,

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feel free to do that, but, you know, take some time, and plan it out a little bit.

Y luego mirar estas palabras clave e intentar mejorar su ROI

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Mark Lykle de Oslo (Noruega) pregunta:"¿Cuando tendrá Google un software similar al de WebPosition, para que

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los SEO, los que luchan contra el spam y los webmasters consulten el posicionamiento respetando las directrices?

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¿Porqué no hacer un producto que sea mejor, en lugar de ir en su contra?

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No lo llamaría ir en contra. Las directrices han dicho lo mismo que ellos durante 5,6,7 años,

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que básicamente es "no uséis consultas automatizadas".

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Algunos lo hacen y las consultas automatizadas afectan a la capacidad del servidor.

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Así que cuando alguien está copiando a Google, si lo identificamos, puede que le contactemos para informarle educadamente:

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"deja de copiarnos, va contra de las directrices, afecta a la capacidad del servidor, apreciaremos que dejes de hacerlo".

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Tenemos sistemas automatizados para protegernos de estas cosas. Hay virus, troyanos y malware que intentan

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expandirse haciendo búsquedas en Google para software vulnerable, así que intentamos localizarlos y bloquearlos.

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Así que si algo toma muchos recursos del servidor, tenemos sistemas automáticos que intentan detenerlo.

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Dicho esto, también tenemos herramientas, por ejemplo, el panel de las Herramientas para webmasters.

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En google.com/webmasters puedes registrarte y ver las palabras por las que estás posicionado y por las que la gente hace clic.

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Nuestra filosofía es no le hagas mucho caso a los informes de posicionamiento,

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es mejor mirar los registros del servidor y ver las consultas por las que estás apareciendo.

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E intentar buscar palabras por las que apareces 4º o 5º e intentar mejorarlo a la posición 3, 2 o 1.

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O consultas con las que apareces en la 2ª página intentar aparecer en la primera página.

1:45

Y luego mirar estas palabras clave e intentar mejorar su ROI,

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de modo que, si el 1% de la gente que va a tu sitio se subscribe a la newsletter o compra tus productos,

1:55

hacer que compren o se subscriban más, es más relevante que intentar posicionarte el primero.

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No queremos que la gente se obsesione con el posicionamiento cuando deberían estar mirando lo que ya tienen en los registros del servidor.

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Y pensar cómo aumentar las conversiones y todo eso, antes que obsesionarse con el posicionamiento.

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Dicho esto, apoyaría si pudiéramos ofrecer más información sobre posicionamiento en el panel de las Herramientas.

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Es una cuestión de recursos. ¿Es mejor tratar algo como el enlace canónico? ¿O informes de posicionamiento?

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Al menos hasta ahora, hemos dicho vamos a tener esta nueva función. Vamos a mostrar los backlinks, el tiempo de carga,

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y no centrarse o obsesionarse con los informes de posicionamiento.

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Esto es un poco la idea que nosotros tenemos.