Does the position of keywords in the URL affect ranking?

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>> CUTTS: An interesting question from Adeel in Manchester, UK, "Does the position of keywords

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in the URL have a significant impact? For example, example.com/keyword/London is that

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better than example.com/London/keyword?" Truthfully, I wouldn't really obsess about it of that

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level of detail. It does help a little bit to have keywords in the URL. It doesn't help

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so much that you should go stuffing a ton of keywords into your URL. You know, if there's

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a convenient way that's good for users where you have four or five keywords that might

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be worthwhile, but I wouldn't obsess about it to the level of, you know, how deep is

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the URL in the path or, you know, how am I combining it. For example, on my blog, when

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I do a post I'll take the first four or five words or two or three words related to that

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post and I'll use that as the URL. But, you know, you don't need to make seven, eight,

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ten, twenty words because that just looks spammy to users and people will probably not

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click through as much in the first place. So position is going to be a very, very second

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order kind of thing of keywords in the URLs. I would not worry about that so much as having

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great content that people want to link to and people want to find out about.