Friday, March 23, 2012

Does anchor text carry through 301 redirects?

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Mharris from NY asks: Does anchor text carry through all 301 redirects? Will there be
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a penalty for sites that do this as their sole way of link building? Typically anchor
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text does flow through a 301 redirect, but we don't promise that that will always happen.
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So the question is, does it carry through all? Not necessarily. We reserve the right
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to score not only in links and how we determine the weights and the trusts for links and
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also the trust that we have for redirects. I can tell you that if your sole method of
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link building is trying to get 301 redirects, that's gonna be pretty conspicuous, because
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we have the, we log all the redirects that we see, just like we log all the links that
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we see, and so if all of your incoming anchor texts is through 301 redirects that's gonna
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appear pretty strange, especially because whenever we go looking through our tools
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that would be a pretty abnormal thing to do. So my advice is make a great site that attracts
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links naturally because it's a fantastic resource and don't worry about "Oh, can i try to get
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some PR or anchor text in some way that search engines may not be able to catch or, you
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know, that other people may not be able to follow", because if you get that organic,long
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term sort of links, the links that are given freely because you have a great resource,those
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are the links that typically last the best and have the most impact.

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